My buddy Katie shared this awesome riff on Lululemon’s advertising earlier today.
My favourite tag line:
“Live in the moment. Live in the moment. Live in the moment. Live in the moment. Maybe if we repeat it enough, this will somehow become usable advice.”
For someone who loves language and studies poetry, advertising like this is an ever-present eye-fuck. Aside from being essentially meaningless, “live in the moment” is to white-collared folks what “everything happens for a reason” is to blue-collars. It’s one of those things people say so they can appear purposeful without ever needing a single complete thought.
George Orwell must be rolling in his grave.
(Original image and fun links at seacowcoalition.com)
